Microsoft’s US Centralized Marketing Organization (USCMO) is the team responsible for B2B marketing supporting their commercial brands. Diana Choksey, Media Technology and Ad Operations Lead for Microsoft USCMO, is always on the lookout for technology that can empower their organization to market more effectively.
“We needed a truly comprehensive platform that would streamline complex workflows, provide a clear window into how creative is performing, and help us run better-performing campaigns,” said Choksey, “And that’s exactly what we found in RevJet.”
The RevJet CSP was the only solution that met their needs, and, once the team began running creative experiments, they saw creative performance increase almost immediately
