Business Process Automation for
Dynamic Content Orchestration

Many businesses still rely on outdated segmentation strategies, siloed creative processes, and a lack of strategic investment in content orchestration. 

And, to make matters worse for everyone concerned, these companies—which even include Fortune 500 industry titans—are often using manual processes to fuel their content orchestration across digital experiences. Perhaps it’s not surprising that nearly 60 percent of 300 recently surveyed C-suite executives ranked their first-contact customer experience as “poor” or “inadequate.”

Manual, repetitive, and mundane content management may threaten an organization’s ability to move forward and innovate effectively. Today’s market requires more agility, volume, and creativity than manual processes can deliver. 

Don’t believe us? Here’s a closer look: 

• Manual creative production is inefficient and hard to coordinate. Further, it’s time-consuming, often error-prone, and fails to deliver content that resonates with a diverse customer base—or that can be updated seamlessly based on real-time data. 
• Manual content trafficking, or the system you use to move creative elements from point A to B, shouldn't resemble a traffic jam. When performed manually, trafficking gets delayed, is chaotic, lacks visibility, and often results in a disjointed customer journey.
• Manual content analysis and reporting are time-consuming and usually wrong. Data is gold, but manually mining and summarizing it is mind-numbing. The result? Your business lacks timely, accurate insights that could steer your strategy.
• Manual content approvals and compliance result in a maze of red tape, endless email chains, and the ever-present dread of overlooking a detail. It's not only slow (or nonexistent), but it's also a minefield of potential missteps. 
• Manual creative asset management is disorganized and inaccessible. Without a centralized system, it’s challenging to locate assets efficiently. This can lead to duplication, version control issues, and difficulty retrieving assets.
• Manual content optimization and experimentation are inconsistent and slow and tend to result in redundant reinvention of the wheel. As a result, you’ll have difficulty quickly identifying ways to improve your content or capitalize on fast-moving opportunities. 

Trying to orchestrate modern personalized dynamic content with manual processes is akin to trying to build a state-of-the-art rocketship with a stone-age toolkit. But here's the good news: There's a solution, and it's easy to implement and accessible for all. 

Enter business process automation for dynamic content orchestration. 

The future of dynamic content isn't just on the horizon; it's knocking on our doors. Business Process Automation for dynamic content orchestration use cases will help us usher in this future and start benefiting from a more dynamic content strategies as seamlessly as possible. 

Automating dynamic content processes may feel like a heady leap forward, one that likely requires immense team reeducation and programming know-how. It doesn’t have to be that way—especially if you leverage Dynamic Content Process  Automation. 

What is Dynamic Content Automation?

Experience Automate is your magic wand for dynamic content. It's a suite of low-code BPA tools tailored for advertising and customer experience use cases. 

Think of Dynamic Content Automation as the bridge between old-world manual processes and the more streamlined operations you want to launch. It’s simple to start, simple to use, and simple to scale (three of our very favorite things—and, we suspect, yours as well). With Experience Automate’s low-code BPA tools, even those who aren't tech wizards can easily automate the nitty-gritty, cumbersome aspects of orchestrating dynamic content.

What are the benefits Dynamic Content Automation? 

Think back to the manual, cumbersome dynamic content management woes we detailed earlier. From content production and trafficking to reporting, iteration, and beyond, embracing a BPA approach with Dynamic Content Automation can help you and your company enjoy:

Massive Efficiency Gains 

Remember the days of slogging through repetitive tasks? Those are history. Your software solutions can now handle the mundane, allowing teams to operate at peak efficiency.

Elevated Employee Experiences

With routine tasks off their plates, your team can sidestep burnout and channel their energy into what they love: innovating, collaborating, and creating. 

Faster Time to Market 

Automation ensures you're always a step ahead of your customers (and competitors), delivering experiences that resonate at the speed your market demands. 

Data-Driven Insights to Help You Improve Continuously

Dynamic Content Automation can help you spend less time mining your data and more time using it. With insights that are accurate, actionable, and accessible, you’ll understand much faster where to pivot and where to push.

Consistent, Customized User Experiences 

With automation, you ensure every user gets the same high-quality experience every single time—and it’ll feel so tailored to their situation and goals that it’ll seem you’re reading their minds. 

Dynamic Content Automation and its low-code BPA tools can change how we view work. Onboarding is the first step in delegating repetitive tasks to our tech tool kit and letting humans do what they do best: invent, create, and connect.

What does that tech tool kit include?

Dynamic Content Automation contains a suite of tools designed to help you elevate your content game as intuitively and powerfully as possible. You’ll come to rely on these tools as you would a co-pilot. 

Let’s explore what your new co-pilot is capable of. 

Co-Pilot Interface: Your Content Orchestration Canvas

This tool helps you craft interfaces tailored to your unique needs. With our custom front-end forms and wizards, you can ensure every interaction is on brand and resonant. You can also set the interface to literally speak your language, ensuring your digital platforms automatically reflect your company's distinct language and naming conventions. 

Co-Pilot Agents: The Workhorses Behind the Scenes

These software scripts are at your beck and call to handle the heavy lifting for you. Your agents handle repetitive tasks, from building to deploying, so you can focus on strategy, creativity, and connection. Together, you’ll ensure your digital customer experiences are top-notch and hassle-free.

Co-Pilot APIs: The Power to Craft Custom Solutions

Advanced customization and comprehensive resources help those looking to push boundaries. Whether you seek a unique integration or a specialized feature, the sky's the limit. Explore our growing suite of APIs, SDKs, and documentation. It's a treasure trove for those keen on innovation, ensuring you have all the resources to bring your vision to life.

With the co-pilot suite by Dynamic Content Automation, you can free your team from getting bogged down by repetitive tasks and instead lead your industry by automating your dynamic contetn orchestration. 

Sound too good to be true? We get it—and that’s why we’ll take a moment now to bust a few misconceptions you may find standing in your way.

Change is difficult. Progress isn’t always intuitive. While we’re giving you the tools for an easy, seamless transition to automating your dynamic content orchestration, we understand that you may face some friction as you move forward or get your team on board. 

Here’s our perspective to help set the record straight. 

BPA Myth No. 1: You need to be a coder to succeed in this industry. 

Reality check: With low-code platforms such as Experience Automate, even those without a developer's hat can join the party. The co-pilot interface is designed for everyone, allowing non-developers to craft custom front-end forms and wizards that resonate with their brand's voice. The freeing, exciting takeaway? Automation is no longer a coders-only club.

BPA Myth No. 2: All of this is way too complicated.

Reality check: Think automation is a maze? Think again. Dynamic Content Automation offers intuitive tools that make the journey straightforward. And it's not just talk; businesses worldwide are realizing and reaping the benefits of business process automation. 

BPA Myth No. 3: Automation is the future—not the present.

Reality check: If you're waiting for the "right time" to dive into automation, we’ve got good news: Now is the right time. Your customers want it. Your team deserves it. And, with solutions such as Dynamic Content Automation at hand, you have the power to implement it. What are you waiting for? 

BPA Myth No. 4: You need to buy a plethora of tools.

Reality check: If you’ve ever gotten intrigued by a new tech opportunity and then felt crestfallen when it turned out to be just another thing you had to buy, we get it. We’ve been there. That’s why we offer simple, versatile solutions that you can use with software and platforms you already have on hand.

Experience Automate’s all-in-one approach ensures you have everything you need under one roof. The result? Significant cost savings and efficiency gains.