The Dynamic Content Opportunity:
Engaging customers with optimized,
data-driven content in real-time

Scalable dynamic content personalization for optimized customer experiences

Often, the first step in a customer’s omnichannel journey is an advertisement, and while questions of media placements usually comes first, a more important question might be, “how can the content of this ad and all subsequent interactions become ever-more more engaging?”

In a digital landscape there is no one answer to this question, but there are plenty of first- and third-party data sources that can answer the question. There are also tools that tap customer data to update advertising and other engagement content in real-time, then instantly and continuously optimize what your next customer sees.

In this on-demand webinar originally aired on CX Network, Innervate and Yahoo Creative share how the brands they support are using data to optimize their digital customer journey, generating and delivering dynamic content in real time to resonate with diverse customer audiences, and driving better outcomes.

By analyzing engagements across channels and touchpoints, brands are now able to build holistic, comprehensive customer profiles that power relevant and continuously personalized and optimized brand engagements.

This webinar covers:

• What dynamic content is and why it is critical to campaign and customer engagement success
• How to fully activate first- and third-party data to power deeper engagement from the first step of a customer’s journey
• How to continuously optimize content based on new data and interactions
• Leveraging AI/automation without losing the human touch

Presenters

Tony Gemma is Vice President, Global Head of Yahoo Creative. In this role, he leads a diverse team of strategists & creators around the world supporting clients with industry-leading creative solutions across display, native, digital OOH, CTV, AR, and more.

Mitchell Weisman is Founder & CEO of Innervate, the Leader in Dynamic Customer Experience Orchestration. Mitchell is also Chairman & Founder of LifeStreet Media, which became the #1 ad provider to Facebook app developers under his leadership and is now an AI-powered mobile-first demand side platform tailored for performance marketers. A serial entrepreneur and former venture capitalist, Mitchell has been building companies and digital customer experience technologies at various startups since 2000.