Identity

First-Party Personalization in a Cookieless World

Digital advertising is impacted by rapid change in both technical (ITP, TCF) and regulatory (GDPR, CCPA) frameworks related to privacy. While sometimes referred to as “the post-cookie world”, these changes are significantly broader than just cookies. They affect every aspect of advertising including segmentation, retargeting, personalization, consent, data-retention, geographical data distribution limitations, security, ability to share data with 3rd parties, and data-deletion programs.

From a performance perspective, industry-wide yields previously achieved through identity-based targeting will continue to decline. To combat this, RevJet clients increasingly (a) focus on creative optimization to achieve significantly higher campaign yields, and (b) increase the prominence of non-identity based trafficking (such as contextual targeting and triggers) in their rule mix.

RevJet Universal ID (RUID)

Consolidate all the identities from your partners into a single identity graph

Consumer data flows into the consumer profile (keyed against multiple identities, formulating the RevJet Universal Identity).

From here it can be further segmented and transformed, or fed through the RevJet AI Model Manager to form the basis of ML recommendations.

Works off-line:
Works with your proprietary CRM ID

Consolidates many different sources of identity including:

TapAd ID

TradeDesk Unified ID

LiveRamp Identity Link

DSP identity like the MediaMath

Connected ID

Tracking IDs like AAM ID or SiteCat ID

Proprietary IDs like a brand’s “Customer ID”

Point-of-sale (cash register) data or other off-line transaction data

If customers are working with cross-device vendors like DrawBridge, Signal, etc, we are able to onboard their device graph as part of our Universal ID.

RevJet Consented Identity (RCI)

RevJet Consented Identity (RCI) powers personalized marketing experiences by combining first-party ad serving with the RevJet Universal ID. Now, marketers can develop experiences that leverage first-party online & offline data, contextual information, and triggers without third-party cookies simply. With RCI, marketers rest assured that omni-channel, personalized experiences get delivered flawlessly and in compliance with all privacy regulations.