White Paper: How to Build an In-House Creative Optimization Team
Critical roles for supporting continuous ad optimization
A critical key to improving ad performance, both in terms of effectiveness and resource-efficiency, is continuous testing and optimization. Contrary to common misconceptions, when done right, testing doesn’t burden your budget nor stall your timelines. With the right process in place, continuous testing and optimization gets you past underperforming ad content to find and serve winning creative, faster and at lower cost.
This guide outlines the critical functions that your team will need to excel at successful continuous testing and optimization.
What's inside?
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when and how to use concept and iterative methods
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using perpetual, iterative, velocity-oriented testing (PIVOT)
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foundational and complementary elements for optimal testing
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About Innervate
Innervate, the Dynamic Customer Experience Company, delivers a plug-and-play solution that allows organizations to orchestrate unlimited CX use cases seamlessly across any channel, using their existing systems and teams. With Innervate’s Dynamic Customer Experience Orchestration, it’s simple to get started, simple to scale and simple to succeed. Customers get modern CX use cases to market faster with Innervate’s open network architecture that easily connects systems and data sources, without requiring coding. Organizations quickly innovate unlimited CX use cases across channels, using existing systems, data sources and teams. Ultimately, customers grow a portfolio of dynamic CX use cases, enriched by the data and systems they’ve already invested in and networked. Welcome to the era of plug-and-play CX. Innervate.com.