The holidays are coming—and as they approach, many retailers are cautiously optimistic. The opportunities (and the stakes) of the festive season are high. There’s heightened consumer activity to leverage and increased competitor activity to manage.
Amidst all that, the challenge is clear: How can you ensure that your customer journey is both a gift to your audience and poised to help you reach your goals?
After all, a sound, cohesive, and effective approach to your customer journey is key for holiday success. Here’s how to master the customer journey and make the most of this upcoming holiday season.
Continue reading the full article at Retail Today.
