Why dynamic content powered by 1st party data will define retail success in 2025

Retailers are facing a new reality: Customers expect every brand interaction — on websites, in emails, across ads and social feeds — to feel personal, relevant, and seamless. When that doesn't happen, they leave.

That's a high standard to achieve, with similarly high stakes. The good news? Retailers already have everything they need to meet these high expectations. The challenge? Most aren't using their resources or tools effectively.

The key to winning Retail in 2025: First-party data and dynamic content.

Read more in the full article at RetailCustomerExperience.com