Yahoo Advertising today unveiled Yahoo Creative, our first full-stack data-powered ad creative solution. Yahoo Creative was developed in partnership with Innervate, the leader in dynamic customer experience orchestration, and empowers the world’s leading brands to take full advantage of the unparalleled potential of creative for their campaigns. At launch in the US market, brands like Princess Cruises and agencies like global omnichannel media agency Assembly, are actively using Yahoo Creative, which works across the Yahoo DSP and will be interoperable with other advertising technology platforms.
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