Yahoo Advertising has launched a full-stack, data-powered ad creative solution as it looks to help brands maximise the creative potential of their campaigns with AI and data.
Developed in partnership with CX software firm Innervate, ‘Yahoo Creative’ will work across the US tech giant’s demand-side platform and will be compatible with other ad tech providers.
The omnichannel service will enable advertisers to place content across connected TV, mobile, display and digital out-of-home, providing brands with a 360 programmatic offering.
“In today’s cookie-less landscape, dynamic, relevant, and engaging creative is critical for campaign success,” Yahoo chief revenue officer Elizabeth Herbst-Brady said.
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