Yahoo Advertising has introduced Yahoo Creative, a full-stack data-powered ad creative solution designed in collaboration with Innervate. Yahoo Creative employs artificial intelligence to tailor creative executions across multiple platforms based on the viewer's data, utilising Yahoo's identity solutions drawn from its substantial logged-in user base. The solution operates across connected TV (CTV), mobile, display, digital out-of-home (DOOH), and other channels.
The launch sees active use in the US market, with companies like Princess Cruises and agencies such as the omnichannel media agency Assembly already utilising the new solution. Yahoo Creative integrates seamlessly with the Yahoo demand-side platform (DSP) and is also designed to be interoperable with other advertising technology platforms.
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