Yahoo Advertising has officially unveiled ‘Yahoo Creative’, a full-stack data-powered ad creative solution developed in partnership with Innervate to unlock the power of creativity for brands and agencies worldwide.
While programmatic technology has swiftly addressed targeting and identity challenges, creative tools have lagged behind. Yahoo identified a key opportunity to boost creative capabilities through technology and data, enabling advertisers to maximise campaign effectiveness and optimise ROI.
Continue reading the full article at Marketech APAC.
