Research
White Papers
Decluttering Your MarTech Stack
Decluttering the MarTech stack of redundant, underused solutions and opting instead for a cohesive, lean strategy can save time.
Artificial Intelligence for CX
Exploring AI in customer experience (CX)? Learn to apply AI for marketing, automate tasks, personalize content, and enhance customer engagement for success.
Business Process Automation for CX
Unlock the future of customer experience with business process automation. Elevate efficiency, boost satisfaction, and innovate with Experience Automate.
Innervate-at-a-Glance
Learn how Innervate, the dynamic customer experience company, can grow your CX marketing at scale.
Activate Your Customer Data
Unlock the power of your customer data for dynamic CX. Download our checklist to transform your team into a marketing powerhouse. Drive value. Scale now.
How to Scale Personalized Customer Experiences with Creative Automation
Reduce time and expenses with creative automation, which gives you control and insight into the process without making marketing exhausting.
Scaling Retail Media for Rapid Growth
Here’s what every business needs to understand about the retail media boom—and why it’s so critical to choose the right partner.
Activating Your DMP
78% of consumers prefer personalized content, but only 28% believe what they are served are relevant. Information about our prospects is readily available to create compelling ad creatives tailored to a market of one.
4 Solutions for Overcoming Your CX Challenges
Download the infographic to learn how to solve customer experience challenges such as technical problems, connectivity issues, budget challenges, and more.
Beyond Basic Creative Testing
While you’ve probably heard terms like iterative testing and concept testing, how do you use these methods? Do you stick with just one, or use both – and if both, how? How do you prioritize and order your tests so they’re both efficient and effective?
Radically Simple Personalization at Scale
Traditional dynamic creative optimization (DCO) doesn’t cut it anymore. Your customers expect to be shown that you know what they want, where and when they want it. And they expect to see it now.
Reporting in Innervate
What insights can be gained from analytics and what are the most commonly used metrics? Innervate’s suite of reporting tools is flexible, powerful, and simple to use. You can develop custom reports that can be manipulated within the platform or exported.
The Anatomy of Smart Creative
How do you leverage key insights through semantic ads? Innervate takes a unique approach when it comes to defining and recognizing elements of ads which affects all aspects of the process from trafficking to testing.
How to Build an In-House Creative Optimization Team
Critical roles for supporting continuous ad optimization
Social and Native Advertising for Modern Marketers
Read more about simplifying social and native advertising with Innervate
The Innervate Testing Methodology
Innervate enables high-velocity creative testing that drives ad creatives to perpetually improve. Reduce wasted media spend by minimizing the number of impressions required to declare – with statistical significance – when one or more ad creatives are inferior to the others.
Briefs
Product Brief: First-Party Data
Third-party data is making its way out. First-party data can help you thrive in a shifting marketing climate. Innervate makes it easy.
Product Brief: Dynamic Email Marketing
Our plug-and-play solution seamlessly integrates with any email service provider. It can be ready to go from day one, with no coding required.
Dynamic Audience & Creative
Dynamic Audiences & Creative features power the creation and targeting of intelligent creative.
Apps Available on the Orora AppXchange
Innervate is powered by the Orora AppXchange, which easily allows the installation of dozens of purpose-built Marketing Creative apps to power every aspect of your digital marketing.
Trafficking for the Continuous Creative
Innervate's creative testing methodology enables high-velocity creative testing that drives ad creatives to perpetually improve. Innervate has changed the methodology behind trafficking ads, without making ad operations’ job more complicated.
Meaningful Video Experiences
With Innervate, marketers have full control to tailor video experiences, for multiple objectives, across devices and channels including social, native, OTT, and the web.
Marketing Intelligence
The underlying framework includes systems for increasing intelligence across creative production, audience management, and optimization experiments.
One-Click DCM Integration
Many companies use Google's DoubleClick Campaign Manager (DCM) as the single-source-of-truth across all digital platforms.
Innervate Overview
Leading digital marketers are finally taking control of all aspects of their digital customer experiences with Innervate - an enterprise-grade, unified, simple yet sophisticated solution.
Case Studies
Zalando
Read the Zalando Case Study to learn about how they partnered with Innervate for an innovative approach to automated campaign management.
Nordstrom
Nordstrom wanted to modernize their approach to managing and executing marketing creative to more effectively promote their annual holiday sale, an incredibly important event for them.
Otto
OTTO Standardizes on Innervate to scale efficiently, drive performance, and promote innovation
Core Digital Media Case Study
With a directive of driving digital advertising for industry powerhouses LowerMyBills, Policy Pilot, and others, Core Digital Media (CDM) is on a digital advertising mission: drive quality leads at scale with maximum efficiency.
LendingTree
LendingTree Turbo Charges Creative Optimization on Innervate